Two Chairs believes mental health is a fundamental
part of our well-being. We reimagined the brand and the visual representation of the category to present a new,
de-stigmatized offering for those seeking therapy.
We anchored the system in a rich yellow meant to evoke a sense of optimism, pairing it with minimal layouts and abstract photography that inspires different emotional states. We also updated the brand’s digital presence to feel more poetic, considerate, and better suited to the process of matching clients with therapists.
We developed the promise, 'Thoughtful Therapy', a unique mantra that positions Two Chairs as a place for honest and tailored mental healthcare in a category known for opaque practices.
Creative Director: Matt Luckhurst, Lead Designer: Frederique Gravier, Junior Designer: Andreas Pranoto, Motion: Blake Piyathanapong, Producer: Madi McCallum, Photographer: Jordan Vouga, Strategy: Seth Mroczka, Whitney Paul, Writer: Veronica del Rosario
Client—Founder: Alex Katz, Marketing Lead: Britt Goh
Client—Founder: Alex Katz, Marketing Lead: Britt Goh
